It is a system that is designed once and used repetitively to produce specifications of product individuals meeting customer requirements.
Individual requirements must be captured and then translated into a physical product to be delivered to the client. Mass customization’s goal is to deliver a product tailored it its users’ requirements for a reduced price.
There are 4 main types of mass customization with different characteristics. They are applied under different conditions.
These companies work in collaboration with customers who cannot articulate what they want, they are offered a range of products to choose from.
Products that can perform different functions are provided. This makes it easy to create the products’ architectural aspects instead of adjusting its components.
This is used mostly if the customer’s specific needs can be predicted. Products are customized within a standard package based on customers’ behavior.
This is used if customers prefer similar features and differ in how they want it packaged. The packages re presented in a different way to the customer.
Blecker, T. and Friedrich, G. (no date) (PDF) mass customization information systems in business - researchgate, Mass Customization Information Systems in Business . Available at: https://www.researchgate.net/publication/241195472_Mass_Customization_Information_Systems_in_Business (Accessed: 13 November 2023).